Are you ready to stand out and grow your personal brand?

I am sharing my favorite tool for personal branding: The How to Fascinate Assessment, the first test designed to identify your personal brand.

To be clear, this is NOT a personality test but an assessment based on years of research that uniquely and accurately defines what the world values about you so you can differentiate yourself and grow your brand – without the guesswork.

The How to Fascinate Assessment made such an immediate impact on me, my brand and my business that I became certified in administering it to give you access to this amazing resource.

When you play to your differences, you play to your strengths. Learn how in 3 easy steps:

1. Take the How to Fascinate Assessment

2. Receive your personal Fascination Report

3. Start putting these insights to work for you and your brand!

“This is a powerful guide. Give yourself five minutes and gain clarity, insight, and confidence.”

Barbara Barna Abel


Barbara Barna Abel
Certified Personal Coach

10 Reasons to take this test

  • 1. It’s fast, simple, easy and impactful.
  • 2. Know how you’re seen so you can be seen at your best.
  • 3. Make more impressive first impressions.
  • 4. Communicate your value with confidence.
  • 5. Gain clarity and competitive edge.
  • 6. Find out what you’re already doing right so you can do more of that.
  • 7. Get permission to get out of The Shoulds and stop wasting time and resources.
  • 8. Get powerful language to use in all of your marketing.
  • 9. Go from being a nice to have to being a must have.
  • 10. Make it easier for people to find you.
  • 11. Start putting these insights to work for you right away.
  • 12. Huge return on your investment of five minutes and $59.

“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible. The Fascination System allowed our employees to be more productive by understanding each other’s strengths, and enabled our sales team to personalize each sales meeting on the customer’s communication. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years.”

Daina Middleton – Principal at Larcen Consulting Group

“At Siegfried we have incorporated Ms. Hogshead’s Fascination Assessment and Anthem tools into our everyday culture. This helps us identify our professionals’ unique abilities, and to better understand how they work best, both individually and as part of a client’s team.”

Robert L. Siegfried, Jr. – CEO and President, The Siegfried Group

“The Fascinate System is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”

Karyn Scott – Vice President, Global Marketing AppDynamics

“The Fascination Advantage is a revolutionary new way for professionals to understand what kind of first impression you’re making, every time you communicate.”

Paul Jackson – CEO and Publisher, HousingWire
Free Ebook

12 Tips For Success On-Camera (and Off)

In this fabulous, free ebook you’ll learn 12 actionable strategies to make you more confident, charismatic and impactful communicating on-camera. Winning the lottery is a long shot. Your success on camera is not.

 and get the clarity and confidence to build your dreams, on your terms

✔  you’ll also get my monthly newsletter, receive casting call updates, class overviews and coaching tips!

Download your free copy!

12 Tips Cover 2022